Numerica helps in identifying the right customers and customizing offerings to suit their needs and potential. We leverage on our wide statistical expertise and best practices from a variety of disciplines to deliver solutions that drive the marketing ROI.

We use a number of statistical techniques, such as

• Regression
• Multivariate analysis
• Conjoint analysis

• Cluster analysis
• Factor analysis
• Structural equation modeling

Our marketing analytics services include:

• Market measurement and segmentation
• Customer segmentation
• Product profiling
• Marketing mix, modeling and optimization

• Customer satisfaction analysis
• Retention modeling
• Offer optimization
• Customer lifetime value modeling